Along with the cheesesteak and the hoagie, the term Black Friday is rooted in Philadelphia. In the 1950s, police in The City of Brotherly Love used the term to describe the horde of shoppers from the suburbs that descended into the city for the days after Thanksgiving, according to Bonnie Taylor-Blake, a neuroscience researcher at the University of North Carolina. The city promoted big sales and decorations, ahead of the Army/Navy football game on Saturday.
«It was a double whammy. Traffic cops were required to work 12-hour shifts, no one could take off and people would flood the sidewalks, parking lots and streets. The cops had to deal with it all and coined the term.»
City merchants also started to use the term to describe the long lines and shopping mayhem at their stores. «It became this comical reference to downtown Philadelphia following Thanksgiving.»
However, in 1961 there was a push to rebrand the day as «Big Friday. Clearly, the effort didn’t catch on. So now, the retailers have learned to embrace the name, and have even expanded the one-day shopping event into a four-day marathon.
